A record price.
A record pace.
$7.5M — the highest residential sale in the Redlands, closed in under 100 days. This is the marketing that got it there.
How marketing Arrow Estates changed our strategy
Arrow Estates wasn't a property we wanted to simply list and wait for buyers to find.
Our goal was to create enough visibility and interest to properly showcase the estate while putting it in front of the right audience both digitally and directly.
Architecture, interiors, grounds and scale — shot to sell before the walkthrough.
A full property film built for social, email and private buyer sends.
Drone work to show acreage, privacy and the estate in its setting.
Paid reach on one side, calls and outreach on the other.
The 100-day timeline
Photography, cinematic film and aerial capture completed before a single showing.
Listing live, paid social and targeted digital placement to a qualified luxury audience.
Cold calling, agent-to-agent contact and private buyer sends running alongside the ads.
Attention converted into private tours with buyers already sold on the visuals.
$7.5M — the highest residential sale ever recorded in the Redlands.
Cinematic videography
The film and aerial package carried the listing across social, email and direct buyer sends.
The full cinematic walkthrough — cut for social, email and private buyer sends.
Drone coverage of the acreage, privacy and setting — the whole estate in one frame.
High-end photography
We invested in high-end photography designed to capture the property at its best. From the architecture and interiors to the surrounding grounds and overall scale of the estate.
Because when you are marketing any property at this level, the visuals have to communicate the value before a buyer ever steps through the door.
Digital marketing is only half the job
Great marketing creates attention. Great real estate work turns attention into conversations.
Alongside the digital campaign, our team put in the real footwork. From cold calling, direct outreach, and actively connecting with potential buyers and industry contacts.
Because at The Source, we don't believe in putting a property online and hoping for the best.
We go find them.
A strategy worth replicating
The campaign behind Arrow Estates is more than a successful record breaking sale.
It's the blueprint for how we approach the marketing of exceptional properties and continue Setting the Standard across Florida.
Get this campaign behind your property
Tell us about the property and we'll send back a marketing plan built for it.